SEE THE JOURNEY.
FIX WHAT MATTERS.

Terracotta turns product behavior into a clear map of where users succeed, where they leave, and what your team should improve next.

Get early access Explore the product

< 5 minTo your first answer

100%End-to-end journey view

0SQL queries needed

ASK TERRACOTTA

ASK A QUESTION ABOUT YOUR USERS

Where do new users leave the setup flow?

ACTIVE USERS18,420+12.4%

ACTIVATION RATE64.8%+4.1%

WEEK 4 RETENTION38.6%+2.7%

8-WEEK TRENDWEEKLY ACTIVE USERSUPDATED LIVE

01 / PRODUCT VIEWEVERY ANSWER, GROUNDED IN BEHAVIOR

01 / What you can see

UNDERSTAND MORE
THAN THE METRIC.

Terracotta puts every number in context, making it easy to understand what users did, what led them there, and where the experience broke down.

SEE THE FULL CONTEXT

Move beyond isolated events and dashboards. See the actions, states, and decisions that shaped each outcome.

FIND FRICTION IN THE FLOW

Pinpoint the detours, repeated actions, and dead ends that make a journey harder than it needs to be.

MAKE INSIGHT ACCESSIBLE

Let colleagues across the business explore user behavior without SQL, custom reports, or an analytics backlog.

02 / See it in action

FROM REPOSITORY
TO REAL ANSWERS.

Connect your repository, see the journeys Terracotta discovers, and ask questions about the behavior behind each outcome.

01
CONNECT GITHUBSelect a repository. No tracking plan required.
02
MAP THE JOURNEYSee every path from entry to outcome.
03
ASK A QUESTIONGet an answer with the supporting chart and journey.

STEP 1 OF 3

CHOOSE A REPOSITORY

Select the product you want to understand. Terracotta starts mapping it in under a minute.

GitHubNorthstar Labs workspace

CONNECTED

REPOSITORYnorthstar/product-web

Read-only access. Your source code and secrets stay private.

STEP 2 OF 3

ACTIVATION PATH

LIVE MAP

ENTRY

SIGN UP

12,480 sessions

SCREEN

CREATE ORG

89% continue

EXIT

LEAVE SETUP

11% exit

ACTION

CONNECT REPO

39% drop-off

OUTCOME

FIRST INSIGHT

5,691 reached

89%11%61%84%

Biggest friction pointRepository authorization causes the largest drop in the activation journey.

STEP 3 OF 3

ASK ABOUT THE JOURNEY

Where do users leave before completing their first scan?

YOU

TERRACOTTA94% CONFIDENCE

The largest drop happens when repository analysis takes more than 90 seconds. Those users are 2.7× more likely to leave.

SCAN COMPLETION BY WAIT TIMEScan completion1,284 scans

88%<30s

76%30–60s

61%60–90s

34%90–120s

19%120s+

71%BEST

03 / Beta feedback

“TERRACOTTA FELT SIMPLE AND INTUITIVE, EVEN TO PEOPLE WITHOUT A PRODUCT BACKGROUND.”

EARLY TESTING GROUPPARTICIPANTS ACROSS BUSINESS FUNCTIONS

3.4×FASTER ROOT-CAUSE ANALYSIS

22%HIGHER ACTIVATION RATE

14 hrsSAVED PER TEAM EACH WEEK

Illustrative results based on outcomes reported by early product teams.

04 / Get early access

SEE THE JOURNEY.FIX WHAT MATTERS.